A B2B Marketer's Guide:
VP International and DPO
Founder, The Marketing Bee
Lead generation is challenging and it often feels like it’s hard to keep pace with new developments. Our Founder, Sophy Gray, and David Verwey, VP International, INFUSEmedia, debate some of the BIG questions on lead generation.
By watching this online discussion you will hear about:
- What are the biggest lead generation mistakes?
- How do you know when a buyer is really ready to speak with sales?
- And, how do you make sure that sales are ready to have the conversation?
- Lead volume or lead value?
- What’s new in the content world?