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Why Today's Channel Program is Broken -

and How to Fix It

David Verway

David Verway
VP International and DPO

Sophie Gray

Sophy Gray
Founder, The Marketing Bee

Channel marketing has reached a key movement. In this webinar, The Marketing Bee's Sophy Gray and INFUSEmedia's David Verwey analyse the state of play for channel marketing and discuss why stakeholders are becoming dissatisfied with conventional approaches. This blueprint for success highlights the value of a coordinated campaign-wide lead generation and nurture strategy.

By watching this online discussion you will hear about:

  • Concerns and priorities for vendors, resellers and end customers 
  • The importance of goal alignment 
  • The value of a coordinated lead generation strategy 
  • Audience segmentation 
  • Content strategy and alignment